Started as a fun project in 2018, when i have some free time and want to use it to do something creative and tasty. Planned to start a food blog, where i could share some traditional recipe with food lovers. Started with a domain search and registration. then started creating a logo. I want it to be something simple and complex at the same time. Strawberry is my favourite fruit  not as raw but as spread. added F&G letters in negative space . it was not so simple. made lots of sketches variations.

It took almost three weeks to finalise it. After long time, when i planned it to registered as a trademark , i made some modification to the original artwork. Added a ".in" to the logo, else its hard to get a trademark for a common words like food and good. It was a suggestion from my attorney. and i got it